Audience Theory

Audience Theory is where the audience are believed to be weak, vulnerable and gullible so can therefore be manipulated by the media. However, Audience theory can be broken down much further.Firstly, there is the Hypodermic approach, this states that the audience is very gullible since the media inject the target audience with what they want them to know and can therefore influence them.

Secondly, There is the uses and gratifications, this is where the audience are in control of the media and choose their text, this is what we hoped to achieved since we conducted a survey to see what the target audience want and would therefore make the product more appealing, it is here where the producer encodes and the audience decodes what they want to draw from the text.



Finally, there is the reception theory where the audience help to create the meaning of the text, the audience are active so to speak.

As we aim to target a mass market it is important that the audience feel that they have control over the market, so that's why uses and gratifications most appeals to our product, though, it would seem that our product is a national product because it has the gritty British feel to it. However, the issue of dance and drugs are imminent on a Global scale and therefore appeals to a larger market of both males and females, since the characters are of different gender and come from very different backgrounds.
Anna